CRM is not just for sales professionals, it’s for the entire organization. As businesses become more customer-oriented, the need to have all functional areas of your organization connected to its customer intelligence is essential, and that’s exactly what your CRM should do. Rather than viewing your CRM as just a sales enablement tool, see it for what it really is: your customer intelligence tool. It should be 3600 of your organization
The real value that CRM adds to your business is data
management. In fact, your CRM should contain just about every piece of
customer-related data you have. Whether it’s general communication, customer feedback,
customer satisfaction Index. Sales history, territory management, leads
management sales executive performance etc
Organization can use CRM as marketing tool. You can use CRM
for measuring various marketing campaign activity. In single click organization
will get ROI of Marketing. You can easily test and measure new marketing
activity that will help sales team for increasing lead conversion. Now it’s
easy to track email communication via CRM. You can send and receive email in
CRM.
It allows you to create individualized marketing messages that meet the needs
of each customer.
Manage
your Team through CRM. Set KRA and KPI of each Team member and track their
activity in CRM. CRM is a great tool for
managing and improving performance for your team. Allocate task and track
task through CRM. Schedule meeting and manage MOM in CRM.
Do you know?
Increasing
customer retention by just 5% can increase profits between 25% and 95%. – Bain & Company.
Most
businesses would find it difficult to survive without the help of a CRM
solution, but a software purchase of this size could have serious ramifications
if the wrong application is selected. Make sure that your justification for CRM
software has taken everything into consideration before the application makes
its way into your organization. For more information please contact me.
